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Online dating is all about the numbers, and at Match the numbers are definitely on your side.
All you do is swipe left to pass or right to like and find your perfect match.
In politics, it’s called the “Obama effect.” When it comes to attraction, you might call it the Rashida Jones effect. Is our cultural open-mindedness making us more attracted to faces that look different from our own?
But what about the judgement-prone zone of online dating, where we assess our potential matches first and foremost by their looks?
White men, in particular, were most likely to respond to mixed Asian-white women, in proportion to the rest of their choices.
And black and Asian singles of both genders showed more interest in hooking up with black-white and Asian-white singles, respectively, researchers found Hispanic women showed they were more likely to respond to Hispanic-white men.